From injured player to a global football audience.
Skilla Football · Personal social media project
Company
Skilla Football
Timing
Jan 2019 – present
Channels
Instagram · TikTok · YouTube
My role
Everything: concept · filming · editing · publishing
50M+
views in the strongest months
1.5M
average per Instagram video
2019
started from zero
Challenge
Skilla Football never started as client work. It began from my own desire to see what my skills looked like on camera – with no strategy, no plan and no audience. On January 21, 2019, I uploaded my first video.
Starting point
- Followers: 0
- No strategy
- Just a camera and training
Insight
Great content does not begin with algorithms or tricks. It begins with understanding why someone would care.
Strategy
Audience
A global football audience
Hypothesis
Interaction and repetition build an audience
Formats
Skill and training videos, tested for years
Distribution
Organic social
Execution
For years I built Skilla Football alongside school, work and other projects. I filmed, published and tested – learning what stops the scroll, what gets shared and what brings people back. The experiments turned into a deep understanding of short-form content.
Testing and iteration
Few ideas work perfectly at first. I test, learn and make the next version better.
Version A
Occasional posting
What we learned
Testing and talking to the audience teach the most
Version B
Systematic testing and repetition
Result
More than 50 million views in the strongest months
Results
0
the start in 2019
50M+
views / month at its peak
1.5M
average / video today
2026
100% Baller launched
Numbers are based on analytics data.
Data behind the numbers
I don't want you to simply trust the results. I'm happy to show where the numbers come from.
- Instagram videos average roughly 1.5 million views
- The experience is the foundation of client content strategies
- Led to creating my own product, 100% Baller, in August 2026
What I learned
Years of posting, experimenting and failing taught me practically everything I know about social media.
Content succeeds based on why someone would care – not the algorithm.
An audience can become a product: 100% Baller helps young players with training, nutrition, sleep and recovery – the things I had to learn the hard way.
Want to see more?
Some projects also include a deeper report covering the strategy, data and results in more detail.
Detailed case available on request