How content grew to 12M monthly views.
Company
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Timing
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Channels
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My role
Strategy · concepts · production · analytics
12.4M
views / month
2,100
new customers / month
Challenge
Where did we start and what needed to happen? [Add result]
Starting point
- Views: [Add result]
- Audience: [Add result]
- Publishing pace: [Add result]
Insight
What did we notice about the audience, content or market? [Add result]
Strategy
Audience
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Hypothesis
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Formats
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Distribution
[Add distribution]
Execution
Then the idea had to work in the actual feed.
Testing and iteration
Few ideas work perfectly at first. I test, learn and make the next version better.
Version A
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What we learned
[Add learning]
Version B
[Add version B]
Result
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Results
4.8M
Views
174K
Traffic
X
Leads
1,280
Customers
Numbers are based on analytics data.
Data behind the numbers
I don't want you to simply trust the results. I'm happy to show where the numbers come from.
- Analytics screenshot: [Add image]
- Measurement period: [Add timing]
- Attribution: [Add note]
What I learned
One strong format carries further than ten experiments without direction.
Views are cheap. A reason to come back is the part that actually pays off.
When measurement is in place, creative decisions get a lot easier.
Want to see more?
Some projects also include a deeper report covering the strategy, data and results in more detail.