Reports
If you want to go a little deeper
Here I break down selected projects in more detail. What we did, why we did it and what happened next.
B42
1,700 downloads from the first video
A great training app that was only known in Germany.
1,700
downloads / 1st video
Eerikkilä
0 → 1.2M views in the first month
A sports institute known by clubs, without a consumer brand.
1.2M
views / 1st month
Kirkko ja kaupunki
0 → 8,000 followers and 500K views
A difficult subject that never reached the younger audience.
8,000
new followers
Football Association of Finland
An average of 70K views per launch video
A big organisation entering TikTok for the first time.
126K
first video
Freestyle Finland
135K views on the first video
Impressive tricks alone were not enough for views.
135K
first video
Skilla Football
50M+ views in the strongest months
A personal project that grew into a football audience of millions.
50M+
views in the strongest months
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